Epson — Be Cool
Creating a marketing strategy for a sustainable brand.

Overview
A sustainable future matters. Increasingly, brands are racing to compete in sustainable communications. But what makes a brand truly sustainable and how can sustainable brands create a marketing strategy that isn’t ‘greenwashing’? Sustainability communications needs to get real.
The key to creating an impactful sustainable marketing strategy – helping our client speak in ways using their products in daily life would lead to real, tangible sustainable benefits so the brand shine through.
Deliverables
Advertising and Comms
Campaign video
Key visuals